While not everyone understands fashion, let alone know how the color wheel works, there are enough people who do know so the ignorance balances out.
I’m a pretty mundane person. I like politics, writing comedy, baking cookies. So when I watch videos on YouTube or shows on
Television, I tend to stay away from reality TV. I can proudly say I genuinely don’t know what Kourtney Kardashian’s voice sounds like. Unfortunately, all of my efforts to avoid killing my brain cells didn’t prepare me for DIY (Do It Yourself) guru and fashion influencer, Amber Schull. With over 850 thousand subscribers on YouTube, Ms. Schull decided to take her fans on a journey through a Local L.A thrift store. After seeing mass reproduced tapestry, which let’s face it, was probably tailored in some Vietnamese factory, Schull couldn’t believe how all-inclusive and culturally diverse the tapestry was! But Just like Schull with the 102-degree L.A weather, “I literally just can’t.”
As other-worldly and weird the fashion and reality style life is to me, I have to admit, Amber Scholl has 855,998 more fans than I do (I’m 98 percent sure that my parents are my fans). Companies shouldn’t overlook this. Clearly people are attracted to pounds of makeup caked faces and elementary school vocabulary, so why couldn’t fashion companies like Tommy Hilfiger, H&M or Gucci capitalize on this! The log-line, “Six girls go on a scavenger hunt to win the ultimate prize, a brand new, pre-released pair of high heel boots.” And before anyone screams “SEXISM!” just make a second commercial but for men. The one who wins would win a Michael Kors Pinstripe suit.
Naturally, due to the limitations of a commercial, the actions of and escapades of the participants would be severely cut down, turning the ad into a complication of quick camera angles. Because of this, a 3-part online miniseries would be an interesting advertising campaign to follow! Each episode would be five minutes long and the two participants in last place would get knocked off; the third episode being a one-on-one competition. That finale could be anything from improvising an outfit, to applying makeup, to something outrageous like a two-mile bike race. In today’s society, it’s all about viral content and what will catch the eye. As long as the advertisements are eye-catching and entertaining, these companies would have no problem bringing in viewers.
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