Makeup Has Many Functions. It May Even Boost A Brand’s Video Campaign.

Makeup is a trick to fool people into thinking we look different than we actually do. It’s often fun to use, not just for beauty enhancement purposes…

When I saw tropic thunder, in theaters, I couldn’t even recognize Tom Cruise. His makeup was done so well he could have went to synagogue and carried around the Torah during services and no one would have blinked an eye.

Tom Cruise dancing from Tropic Thunder
I still don’t believe that’s Tom Cruise..

To think that this kind of art has only become exponentially more intricate in the last couple decades..? When Star Wars first came out, Darth Vader was the essence of pure evil. Now, looking back, he kind of looks like a guy wearing a Vader Halloween costume.

It isn’t just Hollywood. In this video by Coby Persin, a young man dresses up like a senior citizen and raps with total strangers. He wasn’t even doing a movie; the bystanders actually believed the rapper was an old man (as referenced in the video).

woman putting on old woman makeup
This looks like a before and after meth bender. But it’s not…

This concept has potential to be a great new advertising campaign for companies like Revlon, Olay and L’oreal. We can film various actors wearing “disguises” and see how people react to them in public. In other words, can L’oreal turn a young woman into a rugged man and see how well she can fool others around her office?

In one ad, we can dress up someone like an old man and have them get into a street-rapping competition. In another, we can turn that same actor into a homeless person and have them walk into fancy stores and buy expensive items. When someone questions whether the man has the money for it, he can pull out a large amount of cash and pay for it (being the wealthy actor that he is – in real life). Additionally, in a cross promotional ad, that same actor can denegrate a Discover card because “they treat you, like you treat you.”

Ultimately, the commercial log-line would be something like, “Looks Can Be Deceiving.” Time to pitch makeup companies?

 

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